Promotion snappered up
September 24, 2009
Last weekend’s Snapper 50 per cent off promotion, which coincided with the Bledisloe Cup game, saw a 27 per cent jump in people snappering their bus fare on GO Wellington, Valley Flyer and Airport Flyer buses.
The promotion, which ran from 5am on Saturday until 10pm Sunday, offered 50 per cent off the cash price of a single fare when customers Snappered their bus fares.
Bruce Kenyon, General Manager of GO Wellington, says he is very pleased with the outcome of the promotion. “The goal here was to find an innovative way to get more people onto the buses over a busy weekend in Wellington,” says Mr Kenyon. “This was easily achieved with an impressive 50,000 people traveling on the buses over the weekend.”
Matthew Lear, General Manager of Valley Flyer, agrees and adds that the promotion also really highlighted the flexibility and ease of using Snapper cards. “Snapper is a much faster and more efficient way for customers to pay for their bus fare,” says Mr Lear. “With the large increase in the number of customers on buses over the weekend, it was great to see how effectively and quickly the Snapper system allowed everything to run.”
Back to the NZ Bus news archive